The oxygen of any BBS program lies in "Positive Reinforcement," or R+, of the right behavior. It is generally accepted that around 80 to 85 percent of workplace "accidents" are traceable to some specific human behavior, either at the time of the accident or preceding it. Therefore, to achieve improvement, it is necessary to understand the root cause(s) of the unsafe behavior taking place and how that behavior can be replaced by new, safe behavior.

Many organizations recognize behavior as the strategic route to improvement. They have spent time and effort on improving systems and processes — rightly so — and then see their safety performance plateauing. Addressing behavioral issues at this point forms the next crucial step toward continuous improvement.

Several models are available on the market. However, any valid behavioral approach has to be based on the proven ABC (Antecedent — Behavior — Consequence) model. Other models that have the "behavioral" label

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